Are you a small business owner?
If yes,
How do you connect with your potential clients away from social media?
If your social media accounts were hacked, would you still be able to contact your audience?
Your website and blog are a great way to provide content and start connecting with your wider audience, but having a mailing list* is a brilliant way to connect on a deeper level, without relying on the dreaded social media algorithms.
* A mailing list is a collection of names and email addresses, made up of potential and past clients, that can be used by a business to connect with their audience via bulk sent emails.
Since launching The Rural Journal (a monthly email newsletter that discusses all things country life), in January this year, I’ve had lots of messages asking what email marketing service provider I use to create these email newsletters – the answer is Flodesk.
I experimented with using Mailchimp for a while, but I just could not get on with it. I found it clunky, and it was taking me a long time to get too grips with it. I was also conscious that with Mailchimp, as your list of email subscribers grows the price for Mailchimp went up quickly.
I’d heard a few other small businesses were using Flodesk, so I gave it a go. In one afternoon I was set up ready to start sending emails and I instantly fell in love with it. It was easy to copy over my subscribers list from Mailchimp to Flodesk (which I had been worried might be hard/time consuming to do). And Flodesk has a fixed fee each month that is not affected by number of subscribers.
I find Flodesk to be highly intuitive, has beautiful design templates and is easy to organise subscribers into different sections (which is a great marketing tool feature). I have also been able to set up workflows and find the detailed analytics perfect for what I need. It has also been really easy to embed Flodesk email sign up forms onto my website.
Flodesk has become a strong staple in my business, and I now regularly recommend it to all small business owners I know and work with.
If you’ve had your eye on Flodesk for a while, and would love to give it a go – I have an affiliate link that will give you 50% off your first year of Flodesk:
https://flodesk.com/c/LUCYNEWSONPHOTOGRAPHY23
Alternatively, if you’ve never heard of Flodesk before and are just interested in learning more, you can find them here:
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